MEDICAL Spa SEO marketing
GOOGLE BUSINES PROFILE MANAGMENT

Local SEO Expert with Over 20 Years of Proven Results

I Maximize Your Online Visibility and Help You
Get More Clients

Med spa Marketing strategies

Local Healthcare SEO success stories

multi-state healthcare system

east coast multi-state healthcare system

115,000+

Increase in local search impressions

Management & Optimization of Enterprise GBP

Management and Optimization of Google Business Profiles for large-scale, multi-location healthcare facilities (Urgent Care, Surgery Centers) across 80+ directories.

• Visibility Surge: Increased local search impressions by over 115,000+.

• Direct User Engagement: Drove over 15,000 direct user actions (calls, driving directions and website clicks)

Local SEO and GBP Strategy for Health Network

Consulted on and executed Website SEO and Google Business Profile optimization for medical facilities (Hospitals, Urgent Care, and Outpatient Centers) and optimized content for specific treatments and conditions.

• Growth Results: Drove a 1419% increase in clicks, a 734% increase in organic impressions, and a 293% increase in website traffic.

1419%

Increase in clicks from organic traffic

Medical spa SEO Keyword Research

I conduct detailed medical spa SEO keyword research to ensure your clinic is easy to find online. By finding the exact search terms patients use when looking for treatments, I can optimize your website content and Google Business Profile so more customers can discover, trust, and review your services and book an appointment

Local medispa Review Generation

My Local Medispa Review Generation services help your spa business build trust online. I make it easy for happy patients to leave positive reviews on your Google listing and website. Regular new reviews help your practice show up higher on Google Maps and in local searches and attract long-term patients who will want to return.

Local Social Posting on Google & Apple

Updating your Google Business Listing and Apple Business Connect regularly keeps your med spa practice visible to local patients. Sharing news, special offers, new services, treatment options, and events gives reasons to engage, call, or visit, while also signaling to search engines that your clinic is active and current.

Local medical spa SEO Consultant

As a Medical Spa SEO Consultant, I help your practice get discovered by the people most likely to become your patients. Optimizing your Google Business Profile is essential for ranking locally and being found by nearby searchers. This helps increase website visitors, calls, and new patients while positioning you as the top choice in your area.

Kristen Sanchez

Century Communities SEO project

You would be lucky to have Tracey on your team! We worked together on a large-scale project, and she was knowledgeable, decisive, and a wonderful team member! And, she has a great sense of humor. If you want your SEO project done right, hire Tracey!

happy LOCAL SEO recommendations

Chris Pace

Banner Health

Tracey is an expert at digital marketing and we were fortunate to have her on the team. In her time with Banner she was able to optimize our Google listings, make huge improvements in our Apple Business listings, and make key improvements in our Yext platform. I would recommend Tracey for any position that allows her to demonstrate those technical skills and make huge strides toward an improved digital presence.

Patrick Knauer

Banner Health

First and foremost, Tracey is a pleasure to work with. She's very committed to her work and approaches projects with skill, craft and an experienced hand. What I most enjoyed about working alongside Tracey was her relentless pursuit of perfection. She understands that by doing 1,000 little things properly, big results will follow. Tracey is also a very good communicator and prepares in advance with visuals, data and examples so that her audience can easily follow and understand. Highly recommend as part of any digital marketing team.

Free Video Medical spa seo Audit

Limited Spots Available

Hi, I’m Tracey Poland, a med spa SEO consultant! Get a real-time video local SEO audit of your medical spa's website and Google Business Profile. You’ll have the chance to ask questions and walk away with actionable insights to attract more patients in your area today.

Reserve your spot now!

Google Business Profile Management

A Google Business Profile (GBP), formerly Google My Business (GMB), is one of the most powerful tools for med spas. Optimizing your profile can improve med spa rankings and it helps more patients find your clinic and grow your online presence.

When your med spa is set up and optimized correctly, it helps your local marketing by:

• Letting it appear higher in Google Maps (the map pack)

• Showing up in “near me” search results for spa services

• Making it easier for patients to find and choose you

A complete, data-driven profile with accurate information, photos, services, and patient reviews:

• Builds trust and authority in your local community

• Increases your spa's reach

• Improves your chances of ranking higher than competitors

Google Business Profile optimization

• Set up or optimization of your GBP with accurate facility details

• Selection of the best-performing categories & attributes

• Optimized facility description with localized healthcare keywords

• Adding services, treatments, procedures, or appointment booking links

• Development of Q&A or Frequently Asked Patient Questions

• Photo and video recommendations for engagement

Google Business Profile services

• Monthly Google Business Profile tracking and reporting*

• Major directory submissions*

• Strategies for generating and responding to patient reviews*

• Ongoing inbound marketing updates with Google and Apple posts, promotions, and events*

local Medical spa Website SEO

Local SEO solutions help your medical spa show up when potential customers are searching for care in your area.

For the best results, your website should match the information on your Google Business Profile, and your profile should reflect exactly how patients search for the services and treatment options that you offer. This makes your facility a trusted resource for your community and helps build the foundation of what Google values including one of the biggest ranking factors, E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

My Local Website SEO services ensure your site is optimized for the right keywords, easy to navigate, and structured so that both search engines and patients can find you. This strategy also helps improve visibility in Google snippets and AI-powered search results.

search engine optimization Services for medispas:

• Keyword Research providers, services and medical content

• On-page SEO for homepage and service/treatment pages

• Optimization of meta titles, descriptions, headings, and internal links

• AI SEO: Content Strategies and Structured Data for AI Overviews and GEO citation opportunities

• Industry Citation Strategies - consistent NAP(Name, Address, phone)*

• Off-page/Off-site SEO and ongoing Local Link-building Strategies*

• Localized Med Spa Blog Content Strategies for branding and patient education*

• Competitor Analysis

• Enhanced Search Visibility with medial Schema Markup & Alt Text

• Conversion Rate Optimization and A/B Testing*

• Recommendations for incorporating patient reviews, photos, and posts

• Technical SEO Checks to improve site speed and mobile-friendliness

• HIPAA-compliant Content Guidance

• Monthly Local SEO Reporting*

website and med spa local seo pricing

With my 20+ years of experience, I create SEO strategies designed for quick wins with being found online for practices and medical spas of any size and number of locations, optimizing single-page and multi-page websites, content, services, and offerings to achieve your goals within your budget, needs, and timeline.

Website Local SEO
Pricing

Starting at: $ 1000

Google Business Profile
setup Pricing

Starting at: $ 500

*Additional fees apply

*Additional fees apply

medical spa seo
Frequently asked questions

How long until we see SEO results that increase bookings for procedures?

Significant ranking improvements usually appear in 3 to 6 months, starting with improved organic visibility. Frequently, quicker wins can happen through your GBP and high-intent local map pack performance.

How does SEO help us compete locally against large, established dermatology clinics?

I help build medical authority (E-E-A-T) by earning links from medical directories and optimizing physician bios and authorship, giving your local practice the trust signals needed to compete.

What is the most critical factor for ranking above competitors in the local map pack?

The most critical factor is the accuracy and ongoing optimization of your Google Business Profile. This includes using correct service categories and aggressively generating fresh, high-quality patient reviews.

How do we use patient reviews to improve search rankings and booking conversions?

I can help implement a consistent strategy to increase the volume of highly specific reviews, which directly influences local search ranking algorithms. High-scoring reviews also build essential patient trust and confidence.

Should we focus our SEO effort on the general term "Med Spa" or specific treatments like "Botox?

It's good to focus on procedure-based keywords like "Botox near me" or "Lip Fillers Denver." These represent the highest commercial search intent, meaning patients are actively ready to book a specific treatment. Targeting these high-intent terms secures higher conversion rates and maximizes revenue.

How much active management does our Google Business Profile require to be truly effective?

The GBP requires active, ongoing management well beyond the initial setup phase. For best results, you need weekly posts, continuous responses to all patient reviews, and routine photo updates to maintain high local visibility and critical trust signals.